
For charities & community groups
Turn Christmas magic into support for your cause.
Give supporters a festive way to help your cause. Parents tell Santa what their child has been up to and receive a personalised voice reply. Your organisation earns 30% on qualifying purchases made through your fundraising link.
Free to join. No stock to buy, cash to collect or orders to handle.
A report sent. A little magic returned.
See it for yourself.
Watch a report being sent and Santa’s reply being played.
Press play with your sound on.
30% for your organisation
On qualifying purchases tracked through your link.
One link to share
Use your supporter newsletter, community updates or social pages.
We take care of the replies
Families order directly. We handle payment and delivery.
Another way for your community to help
Give supporters a festive way to get involved.
Your community already cares about what you do. Give supporters with young families a Christmas experience they can enjoy, while raising funds through purchases made with your link.
- 01
Join & get your link
Create your partner account, copy your unique link and complete the payout setup in your dashboard.
- 02
Share with your supporters
Add your link to your supporter updates and approved community channels. Use the demo and FirstPromoter Assets to introduce the experience.
- 03
Earn funds for your cause
Families choose whether to buy. Eligible tracked purchases earn 30% for your organisation, with activity shown in your partner dashboard.
More personal than a Christmas greeting
It starts with their own little story.
A kind moment. A brave first try. Something funny—or a little bit cheeky. Parents choose what to tell Santa, and the reply is made from the details they share.
Families can listen together, share the reply or save it as a Christmas memory. They can choose a single reply or a seasonal pass.
Watch the full demonstrationA moment worth sending north
“She was nervous about her first swimming lesson, but she gave it a go.”
An example of what a parent might report. Santa’s personalised reply celebrates the moment in the style they choose.
Their story.Santa’s reply.
Less organising. More sharing.
Ready for the channels you already use.
Introduce the fundraiser through the channels you already use to keep supporters informed. You do not need to build a website or collect orders.
- Your supporter newsletter and member updates
- Volunteer networks and approved community groups
- Your organisation’s website, social pages and Christmas events
Use your personal link with the promotional images and demo. Let supporters know that your organisation earns commission on qualifying purchases.
Dear supporters,
This Christmas, there’s another way to support [organisation name]. Enjoy a personalised voice reply from Santa with your family: tell him what your child has been up to, then hear his personal reply.
Choose to buy through our fundraising link and our organisation earns 30% on qualifying purchases. Taking part is completely optional.
Find out more: [your fundraising link]
Thank you for helping make our work possible.
[Organisation name]
Your organisation earns
30%
Of the qualifying amount received on eligible purchases attributed to your account.
Small group? Your fundraising still counts.
The routine payout minimum is £50. Eligible smaller balances carry forward and are included in the final seasonal payout run on 2 January 2027, subject to commission and payment checks.
Complete Stripe payout setup through your partner dashboard. Full payment dates and conditions are explained below.
Before you share the magic
A few practical questions.
Who can take part?
What do families actually buy?
A parent tells Santa what their child has been up to and receives a personalised voice reply based on their report. Families can choose:
- One Reply — £3.99
One report to Santa and one personalised voice reply. No account is needed. - Season Pass — £14.99
25 replies in total, with up to 1 report per day and 5 child profiles. - Priority Pass — £24.99
60 replies in total, with up to 2 reports per day, 5 child profiles and priority generation.
All three options are one-off payments. Season and Priority Passes are valid until 31 December 2026. Taking part is optional, and purchases are made by adults.
Does it cost our organisation anything to join?
What should we advertise with?
Where should we advertise?
Start with the places your supporters and local community already use:
- Your supporter newsletter, member emails and volunteer updates.
- Your organisation’s website and social-media pages.
- Approved community WhatsApp groups, local Facebook groups and volunteer networks.
- Community noticeboards, charity shops and Christmas events, using a poster with your fundraising link or a QR code that opens it.
Always share your own fundraising link so purchases can be attributed to your organisation. Keep the invitation aimed at adult supporters, explain that your organisation earns commission, and ask the group administrator before posting in a group you do not manage.
Can families use one pass for siblings?
Can this sit alongside our Christmas appeal or other fundraising?
Who should we share it with?
How much will our organisation receive?
Do we need to collect payments or send out replies?
Do we need to share our supporter list or children’s information?
How are purchases tracked?
When are funds paid?
Where do we get help?
Read the full partner terms for eligibility, tracking and payouts. Questions? Ask our partner team.

Your cause. Your community. A little North Pole magic.
Make a little Christmas magic go further.
Create your partner account, get your fundraising link and invite supporters to help your cause this Christmas.
Join free & get your linkRegistration is through FirstPromoter. Participation is subject to our partner terms.
Already joined? Sign in to your dashboard.